Antonio Lorenzon

Antonio Lorenzon is an accomplished marketing professional currently serving as Chief Marketing Officer and Board Member at UNGUESS, where the focus is on integrating crowdsourcing solutions into corporate decision-making. In addition, Antonio is a Professor of Marketing Strategy at 24ORE Business School and the Founder & Managing Partner of BusinessTelling, a methodology that utilizes storytelling for effective marketing and business strategies. Previous experience includes roles as Marketing Manager at Kellogg Company, where Antonio activated initiatives across multiple markets, and Brand Manager at Procter & Gamble, leading significant product innovations. Educational credentials include Ph.D. studies in Marketing and Communication and Digital Marketing from IULM University and MIT Sloan School of Management, respectively, along with a degree in Statistic and Economic Sciences from Università degli Studi di Padova.