Modibodi® began in late 2013, but it took almost two years of picking, prodding, prototyping, washing, wearing, testing and fine-tuning to develop. We consulted with up to 100 textile engineers and fibre companies (both in the USA and Australia). We conducted close to 1,000 scientific tests. And we worked with leading Australian lingerie designers and manufacturers to create our patented finished product.

Modibodi® uses high quality, tech savvy fabrics (like Bamboo, Merino Perform Wool and Microfibre) and the latest in breathable, antimicrobial fibres with our patented Modifier Technology – a super slim (only 3mm) stain resistant lining for modern periods and leaks, and Modifier Air Technology – a moisture-wicking, odour-fighting lining for getting sweaty.

About Founder & CEO Kristy Chong
Kristy’s the CEO and creator of Modibodi™. She’s a mum on a mission, a fash-tech entrepreneur and a social advocate for women’s health issues and rights.

With over 13 years in senior PR roles for organisations including McDonald’s Australia, sanofi-aventis and Edelman PR, Kristy’s worked with some of the biggest brands in the business.

Fast forward to 2011, when the concept of launching her own business ignited. 

This ambition saw her design, develop and scientifically prove her patented Modifier Technology leak-proof undies and transform this into the Modibodi® collection: a reusable, sustainable range of singlets, sweat-proof undies and activewear created to liberate us.

Kristy’s vision is to build a brand that makes the world better by empowering every bodi to make real, positive change. As part of this vision, Modibodi® actively supports causes and organisations close to our heart, such as Share the Dignity and Days for Girls.

Modibodi® has also won (and been nominated for) numerous product and business awards including Telstra Business Women's Awards, Australian Womens Weekly Women in Business Awards, Ausmumpreneur, Aust Fin Review Aspire Awards.


Textiles

Modibodi

The Sydney office focuses on product development, marketing strategies, and design innovation in the fashion industry.

Sydney

This department focuses on managing and enhancing online sales platforms and user experience.

Ecommerce Division

The Marketing and Design team at Modibodi is responsible for shaping and communicating the brand's identity and message. They create engaging content and advertising campaigns that highlight Modibodi's innovative products and social advocacy. This team ensures consistent brand visuals and messaging across all channels, collaborates on product design, and drives initiatives to expand market reach and foster customer loyalty.

Marketing and Design

The Business and Financial Analysis team at Modibodi is responsible for analyzing and interpreting financial data to guide strategic decision-making and ensure the company's financial health. Their primary duties include financial reporting, budgeting, forecasting, and identifying key business insights and trends. By providing comprehensive financial analysis and actionable recommendations, they support the company in achieving its growth and sustainability objectives.

Business and Financial Analysis

This department is responsible for creating and developing design concepts and visual solutions.

Design Department

This department focuses on enhancing online sales and improving customer interactions to drive satisfaction and loyalty.

Ecommerce & Customer Experience

This department oversees the planning and execution of marketing communication strategies to promote the organization's products and services.

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Other teams

Marketing and Design

Business and Financial Analysis

Design Department

Ecommerce & Customer Experience

Marketing Communications