Luke McDermott has a solid background in digital optimization and conversion rate optimization. With experience in various companies like Modo25 and idhl Group, Luke has held positions such as Head of Digital Optimization and Senior CRO Account Manager. Prior to this, Luke worked at Contentology UK as a Senior Digital Marketing Manager, managing global B2B campaigns for clients. Luke also has experience in risk management from their time as a Risk Intern at Yorkshire Building Society Group. Luke holds a Bachelor of Science in Economics from Newcastle University.
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