Bridget Overson

Bridget Overson is a seasoned marketing professional with over a decade of experience in lifecycle and growth marketing, specializing in marketing automation and email development. Bridget has held pivotal roles, including Operations Manager at Updater and Senior Manager of Marketing Automation at SelectQuote Insurance Services, demonstrating expertise in crafting targeted, data-driven marketing campaigns. With a Master’s in Business Administration focused on Marketing and a Bachelor’s in Graphic Design, Bridget is well-versed in both strategy and creative execution and currently serves as a Platform Expert at Modular Marketing. Additionally, Bridget is an Iterable certified expert and has collaborated with various B2B and B2C brands, enhancing customer engagement through optimized marketing solutions.