Fernando Froio is a seasoned marketing professional currently serving as Media Marketing Manager at Music.AI and Performance Marketing Manager at Moises since August 2023. Previously, Fernando held the position of Sr. Brand Strategist and Sr. Data Marketing at TikTok, where responsibilities included team structuring, development of data-driven narratives, and partnership with multidisciplinary teams to create media solutions. Fernando's experience also encompasses a role as Sr. Analytical Lead at Google, focusing on analytics for various client sectors, and Performance Media Director at F/Nazca Saatchi & Saatchi, overseeing media planning and campaign performance. Fernando's career began as an Online Media Coordinator at Wunderman and included engagements at LG Electronics and Digitas as a Marketing Analyst and SEM Specialist, respectively. Fernando holds a Bachelor's degree in Advertising from FAAP - Fundação Armando Alvares Penteado.
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