Alaric James is a seasoned data scientist specializing in growth strategies and marketing analytics, currently serving as a Senior Growth Data Scientist at Moloco since May 2024. Prior to this role, Alaric held the position of Strategy Analytics Director at MG OMD, leading analytics teams to deliver media measurement solutions for various clients. Experience at Meta as a Global Marketing Science Partner involved collaborating with global advertisers to enhance their measurement capabilities and drive insights through Meta platforms. Alaric also contributed significantly to The HEINEKEN Company's marketing strategies as Data Scientist - Marketing Lead, where capabilities in Market Mix Modelling were in-housed. Previous roles include Senior Consultant at Ekimetrics, where analytical skills were blended with client-facing responsibilities, and early internships at BDO UK LLP and Grant Thornton UK LLP. Alaric is an alumnus of The University of Edinburgh, holding a degree in Economics.
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