Priya Sachdeva is a seasoned professional with extensive experience in consultancy and business development, currently serving as Co-Founder and Partner at Neo Avrio Consultancy since December 2021. The firm specializes in creating localized sales and marketing strategies for organizations entering new markets. Priya also holds multiple directorships, including WARC India and Cannes Lions, and has recently taken on roles as Partner for Money20/20, Contagious, and Fathom+Hatch in India. Prior experience includes significant positions at Iwaton Consultancy and Technopak Advisors, where Priya contributed to B2B market assistance and client retention in the retail and fashion sectors. Educational credentials encompass a B.A. in Economics from Shri Ram College of Commerce and specialized training at the National Institute of Fashion Technology, Delhi.