Susan Peich

Susan Peich has a diverse work experience spanning over two decades. Susan currently holds the position of Head of Marketing at Monitaur, where they started in 2023. Prior to this, they were a Member at Peak Community in 2022.

From 2021 to 2023, Susan worked at Genpact as the AVP Marketing and Head of Global Digital Presence. Susan'sresponsibilities included overseeing the transformation of the corporate web strategy, resulting in a fully redesigned and replatformed website. Susan successfully increased organic search traffic by over 20% within the first 45 days after the launch. In this role, they also led a strategy project team and managed C-suite and global stakeholder expectations for high visibility milestones and business outcomes.

Before joining Genpact, Susan held the position of Director, Global Digital Marketing at Software AG from 2019 to 2021. Susan led the first global digital marketing strategy and team, focusing on reducing dependency on live events and accelerating pipeline growth from digital channels. During their tenure, they increased the number of sales qualified leads by 30% across four business units and reduced the time from lead to SQL by half.

From 2016 to 2019, Susan worked at Zaloni in two different roles. As the Director of Global Marketing & Sales Enablement, they oversaw digital programs, customer engagement, and sales enablement. Susan successfully shifted the company's lead generation strategy from inbound-intensive to account-based, resulting in a higher rate of converted opportunities in target accounts. Additionally, in their role as Digital Marketing Manager, Susan built and managed a digital demand generation and lead development program from the ground up, supporting the company's growth as a series-A startup.

Susan's earlier career includes roles at PointSource, LLC, where they served as Sales Operations Manager from 2013 to 2016, growing the team and increasing annual revenue. Susan also worked as a Senior Business Analyst in the same company, overseeing mobile app projects. Prior to joining PointSource, Susan worked at IBM Corporation from 2004 to 2013, where they held various roles including Digital Marketing Strategist and Information Architect & Technical Editor. Susan implemented successful digital marketing strategies and content marketing initiatives during their time at IBM.

Additionally, Susan has experience in academia, having worked as a Visiting Lecturer at North Carolina State University, teaching business communications courses for engineering undergraduates. Susan also worked in tech support roles at Carnegie Mellon University and US Steel earlier in their career.

Susan Peich completed their Bachelor of Arts degree in Mathematics at Duquesne University from 1993 to 1998. Susan later pursued a Masters degree in Professional Writing at Carnegie Mellon University from 2002 to 2004. In addition to their formal education, they also obtained a certification in Account-Based Marketing Foundations from LinkedIn in July 2019.