Aleka Ferrer

Aleka Ferrer is a seasoned marketing strategist with over 20 years of experience leading high-performance teams and developing comprehensive marketing strategies across various sectors including retail, finance, technology, and consumer goods. They are currently the Sr Media & Influencers Director at Monks, where they create media frameworks, enhance KPIs by over 80%, and integrate AI tools to optimize operations. Aleka has a proven track record in financial management and the implementation of full-funnel digital strategies, driven by data to meet business objectives. They hold a Bachelor of Business Administration from Instituto Tecnológico y de Estudios Superiores de Monterrey.