Cathy Chen

Cathy Chen is a seasoned digital marketing professional currently serving as a Senior Account Manager, Paid Social at Monks. With extensive experience in managing cross-channel paid media campaigns across platforms such as Meta Ads and Google Ads, they have demonstrated a strong capability in optimizing campaign performance using analytics tools. Cathy previously held roles as a Digital Account Executive at We Are RALLY and Account Executive at Imprenta Communications Group, where they successfully executed high-impact campaigns and managed substantial media budgets. They hold a Master's degree in Strategic Public Relations from the University of Southern California and are pursuing a Bachelor of Arts in Communication at UC Santa Barbara.