Felipe Giacon is an accomplished marketing and business development professional with extensive experience across various high-profile roles. Currently serving as the VP Regional Account Director for Google and YouTube LATAM at Monks since December 2025, Felipe also holds a partnership position at Gaspar Bar & Praça, focusing on operations, music programming, and client relations. Previous roles include Business Lead at ISLA, where responsibilities encompassed business growth and client strategy, and Managing Director at HNK Lab, leading strategic communication for Heineken's brands. With a strong background at J. Walter Thompson Brasil as Head of Client Services, Felipe has worked with major clients including Coca-Cola and Volkswagen, demonstrating expertise in account management, creative project leadership, and brand-building strategies. Felipe's educational background includes postgraduate degrees from Pontifícia Universidade Católica institutions in Sociology, Philosophy, and Semiotics.
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