Jacob Baas

Jacob Baas is a global executive creative leader specializing in generative AI, design, brand innovation, and emerging experiences. Currently serving as the Global Group Creative Director at Monks, Jacob guides creative efforts for major clients including Google, Adidas, and HBO. Previously, Jacob held significant roles at industry giants such as Google, Meta, and Apple, where they excelled in content strategy, brand development, and innovative experiential design. Notably, Jacob was recognized with the One Show First-Ever AI Pioneer Award for contributions to AI in creative applications. Jacob is currently pursuing a Master’s in Mass Communications at VCU Brandcenter.