Patrick Rust

Patrick Rust is a seasoned communications professional with over 15 years of experience in the agency landscape, specializing in digital and social innovation. They have held key roles at prominent agencies like ViTRO, where they served as Director of Digital & Social Innovation and later as Director of Media, Strategy, leading strategic development for numerous brands. Currently, Patrick holds the position of Senior Director of Comms Planning at Cashmere Agency, where they leverage cultural expertise to create impactful brand experiences. They are a strong advocate for integrating neuroscience and consumer behavior into advertising, believing that creative and communications planning teams can transform the industry. Patrick earned a degree in Marketing from the University of San Diego.