Ria B.

Ria B. is a Strategy Director at Monks, leading audience segmentation strategies and A/B testing initiatives for well-known Google brands. Previously, Ria held roles as a Senior Account Manager and Senior Marketing Program Manager at Firewood, where they significantly expanded product engagement and led strategic workshops. Earlier experience includes a Product Operations Lead position at Uber, where Ria enhanced map quality and operational efficiency in over 500 cities. Ria graduated with honors in Economics and Mathematics from Skidmore College and completed an Executive Education Product Management Certificate at UC Berkeley's Haas School of Business.