Sofía Forni is a Senior Data Scientist at Media.Monks, where they partner with teams to deliver data-driven solutions, enhancing media analytics across various industries. With a background in sociology and formal education in data science, Sofía employs an analytical perspective to assess campaign impacts through experimental design and strategic recommendations. They previously held roles as a Data Scientist and Analytics Specialist at Media.Monks and as a Community Manager at aHGency. Sofía is currently pursuing a Master's in Data Exploitation and Knowledge Discovery at Universidad de Buenos Aires.
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