Tom Watson is an Account Director at Monks, specializing in Market Mix Modelling (MMM) and marketing effectiveness. With several years of experience, Tom has translated complex data into actionable insights to enhance business growth. They have built strong relationships with clients across various sectors, including Telecoms, Retail, and E-commerce, in markets spanning the UK, EU, Americas, and APAC. Previously, Tom held roles as a Research Analyst at LMC Automotive and as an Analyst at Brightblue Consulting, which is now part of Monks. Tom holds a BSc (Hons) in Economics from the University of Bath.
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