Laurie Dao

Laurie Dao is a professional with extensive experience in trade marketing and category management. Notable positions include Assistante Trade Marketing at Lesieur, where responsibilities involved briefing agencies, developing sales tools, and managing promotional performance. At House of Beer France, Laurie served as Assistante Category Manager, focusing on optimizing sales platforms and updating marketing materials. Current role as Category Manager at Monoprix follows a tenure as Coordonnatrice de portefeuille de marque at Dandurand Group. Laurie has a strong educational background with degrees from Montpellier Business School, IAE Montpellier, and IUT de Sceaux, emphasizing management and marketing. Additional experience includes roles in project management, customer service, and marketing communication, highlighting a diverse skill set in both leadership and operational support.