James Eaves

James Eaves is an experienced marketing and sales professional with over 17 years at Monster Energy, currently serving as the Consumer Engagement Marketing Manager. In this role, James recruits and manages a marketing team in Atlanta, effectively overseeing innovative marketing projects and negotiating event participation to enhance brand visibility. Noteworthy accomplishments include executing over 200 large-scale events that garnered over 13 million impressions in 2019 and significantly growing the Reign Total Body Fuel brand. Prior to this, James was a Field Sales Representative, where contributions led to establishing the Monster Energy brand as a market leader in the US convenience store sector. Earlier experience includes managing accounts at Southern Eagle Distributing Inc., where James developed strong retail partnerships and successfully promoted Anheuser-Busch products. James holds a Bachelor's degree in Hospitality Administration/Management from the University of Central Florida and an Associate's degree in Business Administration from Indian River State College.