Sera U.

Sera U. is an experienced data professional currently working as a Data Engineer at MONY Group plc since April 2025. Prior to this, Sera held the position of Data Product Lead at Dyson, which involved developing and maintaining data models and pipelines while facilitating cross-functional collaboration. Earlier roles included Data Analytics Lead at THG, where management of a team of analysts was key, and various positions at Dyson, including Senior Performance Media Analyst and Commercial Data Analyst, focusing on data analysis and digital media performance reporting. Sera's career began with roles in journalism and internships in marketing insights. Academic qualifications include an MSc in Consumer Analytics and Marketing Strategy from the University of Leeds, a Master of Science in International Management from Università Bocconi, and a BS in Business Management from Bilkent University.