Dema M is a senior research, insight, and UX professional currently serving as a Senior User Research Manager at Monzo Bank since 2025. Previously, Dema held various leadership roles at BT from 2008 to 2014, including Senior Business Insight Manager and Head of Insight. Dema's extensive background also includes positions at organizations such as Sainsbury's, Vonage, and comparethemarket.com, where they focused on developing customer insights and improving product experiences. Dema possesses an MSc in Human-Computer Interaction Design and multiple post-graduate diplomas from respected institutions.
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