Abigail Syson is a dedicated Category Manager with a strong background in product development and strategic execution across various sectors, including food and drink. Currently at MOO, they lead range strategy and product development, leveraging data insights and market trends to drive revenue growth. Previously, Abigail held significant roles at Not On The High Street and Konditor, where they enhanced category strategies and built lasting partnerships. They possess a Cordon Bleu certification and have demonstrated their expertise in innovation, team motivation, and trend analysis throughout their career.
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