Ashley Maidy is an accomplished professional in the consumer products and licensing sectors, currently serving as Managing Director of Consumer Products & Experiences at Moonbug Entertainment since May 2024. In this role, Ashley leads global strategies for prominent children's franchises such as CoComelon and Blippi. Previously, Ashley was the Head of Global Consumer Products at Riot Games, overseeing initiatives across various entertainment sectors. As Managing Partner at Maidy Management, Inc., Ashley provided consulting for brand extensions in entertainment and gaming. Ashley has also held executive positions at Activision Publishing, Sony Pictures Entertainment, Fox Family Worldwide / Saban Entertainment, and GUESS?, Inc., demonstrating a strong track record in strategic planning, brand development, and product management across multiple industries.
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