Carmelo Cheng is an accomplished Data Platform & Business Intelligence Engineer at Moonbug Entertainment since June 2021, where Carmelo serves as the founding engineer of the Data & Insights Team, responsible for designing and building the cloud architecture used for analytics and operations. This role involves overseeing data and platform engineering processes, including system architecture, data modeling, ETL, and the development of business intelligence tools. Prior to this, Carmelo was a Channel Coordinator at Moonbug, managing daily operations and analytical reporting for popular properties like Cocomelon and collaborating with major brands on YouTube. Carmelo's earlier experience includes working as a Mechanical Engineer at the Hong Kong Space Museum, focusing on device maintenance and exhibition props, and as a New Media Producer at SM Entertainment, primarily handling content management and production. Carmelo holds a Bachelor's degree in Mechanical Engineering and Industrial Design from Seoul National University and a Higher Diploma in Advertising Design from the Hong Kong Design Institute.
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