Sofia Siracusa is a seasoned marketing professional with extensive experience in CRM management and multi-channel marketing strategies. Currently serving as a Senior CRM Manager at Moonpig since January 2018, Sofia has demonstrated expertise in managing end-to-end email, SMS, and WhatsApp campaigns, achieving significant revenue growth and enhanced customer engagement. Previously, as CRM Executive at Buyagift, Sofia contributed to a remarkable 76% year-over-year growth in the CRM strategy. Earlier roles include Marketing Executive at Ink - we are travel media, where Sofia successfully led B2B marketing campaigns and exceeded revenue targets, and Branding and Web Intern at Hot Ltd., focusing on brand strategy and design. Sofia holds a Bachelor's Degree in Media Arts and Management Studies from St Mary's University, Twickenham.
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