Eric Wu

Eric Wu is a seasoned professional with extensive experience in business development and brand management, currently serving as Senior Business Development Manager at MOONTON GAMES since August 2023. Prior to this, Eric held the role of Brand Manager at Activision Blizzard, where responsibilities included creating and executing marketing strategies for major franchises in Southeast Asia, as well as collaboration with teams and agencies to optimize media effectiveness. Eric's experience at Blizzard Entertainment spanned several roles, starting as Associate Brand Manager focused on the Hearthstone strategy and advancing to Brand Manager, where a strong focus was placed on developing regional go-to-market strategies and leading cross-functional teams. Prior roles at Uni-President Cor. Ltd. saw significant achievements in sales revenue growth and market share expansion through effective brand strategy modifications. Eric holds a Bachelor of Science degree in Management Information Systems from National Chengchi University.