Wayne Pfeffer

Wayne Pfeffer is an accomplished General Manager and advisor with extensive experience in retail and product merchandising, notably as a former Director at Apple. From 2000 to 2022, Wayne contributed to Apple’s remarkable growth from $7B to over $260B in revenue, leading teams in worldwide accessory products, visual merchandising, and retail operations. Currently, Wayne serves as General Manager at mophie, where they focus on strategic growth initiatives, having transitioned from a consultancy role. They also advise Screen Skinz, leveraging a rich background in finance and analytics from their early career at Apple. Wayne holds a B.S. in Business Administration from California Polytechnic State University and an MBA in Marketing from Santa Clara University.