Launched in the US in 2018, More in Common is a nonpartisan research and civic nonprofit committed to building a more united and inclusive America, where there is a deep commitment to a shared democratic culture, and where all Americans feel they belong. We seek to understand the forces driving Americans apart, find common ground, and help bring people together to tackle shared challenges. We work with over 200 groups across civil society, business, education, and philanthropy to conduct actionable research that informs policymakers, community leaders, and the public. 

We work to strengthen social cohesion and build a healthier, more inclusive democracy by executing rigorous research anchored in social psychology and by collaborating with partners to help build and implement the tools, insights, and strategies that best advance our shared goals.  

Our foundational studies in the US include:  

Hidden Tribes, a study of a representative sample of 8,000 Americans which found that, instead of being divided 50-50 between two opposing political groups, American society consists of seven distinctive groups, most of whom are deeply concerned by the country’s growing polarization.  

Perception Gap, a study which found that that the most partisan, politically active Americans—a group we call the “Wings”—have deeply distorted perceptions of the other side.  

At a time when Americans feel divided, the Connection Opportunity explored whether Americans actually want to connect with others—especially with those who are different from them? The two-year study of over 6,000 Americans nationwide included regional spotlights on the Pittsburgh, Kansas City, and Houston metro areas and focused on four key areas of difference: race/ethnicity, socioeconomic status, religion, and political viewpoint.

More in Common US

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