MoreBetter is a research and data company building the longitudinal real-world evidence layer for product categories that traditional clinical trials and insurance claims data don't reach.

Why we exist:

The most commercially significant consumer health products are invisible to traditional research. Regulated natural products. Alternative wellness. Cash-pay telehealth. Compounding pharmacy. Their consumer populations don't appear in insurance claims, their outcomes go unmeasured, and the evidence base regulators and clinicians need simply doesn't exist.

Since 2018, we've designed and operated longitudinal real-world studies that capture how products are actually used — product, dose, individual, outcome — with the rigor required for peer-reviewed publication and the speed required for commercial decision-making.

What distinguishes our work

→ Longitudinal by design — same participants, day after day. Daily time-locked data capture minimizes recall bias.

→ Built for publication — IRB-reviewed protocols, version-controlled instruments, full audit trails. Every study structured for peer-reviewed publication and regulatory submission.

→ Compounding dataset — every new study expands the underlying data lake. The longer we operate, the more precisely we can model formulation, dose, and outcome relationships.

→ Empirical AI, ethically built — we're building the AI layer of real-world evidence, trained on actual human responses, not molecular simulations or claims-data inference.

Built in-house:

Our platform — including Penzai — was architected and developed by our founding engineering team. The same team brings 25+ years of software experience and award-winning work for Verizon, IBM, NASA, Barnes & Noble, and Facebook. Penzai isn't a tool we license. It's the platform our team designed, built, and operates.

By the numbers:

17 peer-reviewed · 25,000+ participants · 103 studies conducted · 56M+ real-world data points

MoreBetter, Ltd.

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MoreBetter, Ltd.

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