Morey Group, a division of The Lukens Company, is a national market research and consulting firm that specializes in the unique needs of cultural attractions and nonprofits. We innovatively use data and technology to employ a variety of research methods and tools, including audience acquisition studies, member surveys, donor surveys, visitor surveys, pricing optimization studies, and focus groups. 

Since 1985, we’ve worked on over 3,000 projects for more than 200 organizations in the U.S. and Canada, delivering insightful, accurate, and timely benchmarks, analyses, and recommendations. Whether you’re conducting annual research, addressing a specific goal, or managing a relocation, we have the resources and expertise to take the guesswork out of your strategy and provide you with time-tested insights into what works (and what doesn’t).

Morey Group

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