Rachel Wright is a digital analytics leader with extensive experience in driving strategic decision-making for B2B and B2C digital experiences. Currently serving as Vice President of Digital Data Collection at Morgan Stanley, Rachel has previously held roles at American Express, where they directed digital analytics and UX research for global B2B digital assets. With a strong background in coaching teams and fostering positive cultures, Rachel leverages expertise in Adobe Analytics and various other platforms to optimize digital services and empower stakeholders. Rachel holds a BA in English from The Johns Hopkins University and an MBA in Marketing from the University of Minnesota.
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