Alex Rogerson

Alex Rogerson serves as the Customer & Trade Planning Director at Morrisons, a role held since July 2012, involving responsibilities such as brand and customer strategy, trade planning, and digital marketing. Previous positions at Morrisons include Marketing Communications Director and Head of Marketing for targeted, loyalty, online, and pricing initiatives. Prior to Morrisons, Alex worked as an Account Director at DLKW Lowe, providing strategic support to Morrisons' marketing team, and held positions at an agency called england and Principles Agency, managing accounts for major brands. Alex holds a Bachelor of Arts (BA hons) degree in Geography from the University of Leeds.