Alexandra Smith

Alexandra Smith is a seasoned Performance Director with extensive experience in the retail and food sectors. They have held various roles at Morrisons, including Senior Buying Manager and Head of Trading, and have also worked as a Category Director at Iceland Foods. Prior to their leadership positions, Alexandra gained experience at Asda, Pizza Hut UK, and Virtual College Ltd. They earned a BA in History and Politics from the University of York, complemented by multiple AS Levels from St Mary's College.