David Simmonds is a Senior UX Manager at Morrisons, bringing 20 years of creative experience across Leeds, Manchester, and Sydney. They have contributed to notable projects as a freelance UX/UI designer, including redesigning websites for the Design Council and The National Lottery, and developing the Welcome to Leeds app. Previously, as a Senior Interactive Designer at Magnetic North, David led a team on significant projects with the BBC and local universities. David holds a BA Hons in Graphic Design from Coventry University, where they graduated with a 2:1.
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