Matt McLellan

Matt McLellan currently serves as CCO and Group Customer, Data and Marketing Director at Morrisons, overseeing a wide array of functions including Brand, Marketing, Customer Strategy, and Data Analytics since June 2025. Previously, McLellan held the position of Vice President for Customer Planning and Proposition at Asda, where responsibilities included customer ecosystem development and loyalty proposition design. Prior experience includes serving as Group Customer Propositions Director at Tesco and Managing Director for UK & Ireland at dunnhumby, leading significant teams and P&L management while achieving outstanding performance improvements. McLellan's career also features leadership roles in the Asia region and the successful establishment of a joint venture in China. Early career roles at Safeway involved category management and marketing initiatives, contributing to notable sales growth and operational improvements.