Matt McLellan

Matt McLellan is an accomplished executive with extensive experience in customer strategy, marketing, and data analysis across leading retail organizations. Currently serving as CCO and Group Customer, Data and Marketing Director at Morrisons, Matt oversees various functions including brand management and customer insight. Previously, during tenure at Asda as Vice President of Customer Planning and Proposition, responsibilities included developing customer ecosystems and loyalty propositions. At Tesco, roles as Group Customer Propositions Director contributed to enhancing customer engagement. A significant period at dunnhumby involved leading operations in the UK, Ireland, and Asia, where achievements included strategic partnerships and notable revenue growth. Additionally, earlier experience at Safeway involved category management and marketing initiatives. Matt holds a BA Hons in Natural Sciences with a focus on Psychology from the University of Cambridge.