Alara Aktan

Alara Aktan is a seasoned e-commerce leader with extensive experience in digital strategy and revenue growth. Currently serving as the Director of E-Commerce at MOSCOT NYC since January 2020, Alara has successfully driven revenue growth by 115% year-over-year and 36% above plan through comprehensive site strategy and omni-channel marketing initiatives. Prior experience includes various roles at Coty from 2013 to 2019, where Alara managed sales, planning, inventory, and P&L responsibilities, achieving financial growth and enhanced operational efficiency. Alara's career also includes positions at Atlas Supply Chain Services and Jarden Consumer Solutions, highlighting a strong foundation in product management and marketing, supported by a Bachelor of Science in Business Administration with a focus on Marketing from the University of Florida.