The movement to get mothers seen, heard and valued in feminist discourse, policy making and culture shaking.

If we move enough people, we’ll start a movement.

Right now, Motherism is one mother moving her message through art, community events and creative collaborations. But with the right partners, it can become a force that reshapes culture, policy, and how we value and support mothers.

Motherism officially launched on Mother’s Day 2024, but it really began in the tear-stained journal entries that followed Tara Shelton becoming a mother in 2016. After she had finished hating herself and her business, she began to turn on the value system that raised her, the same system that had given her everything she thought she needed to survive, and the same one capitalism conveniently profited from: feminism.

Through her pain and matrescence, she came to believe that mothers need their own kind of feminism. She began to turn her rage into a productive movement to make mothers seen, heard and valued, with the dream to create disruptive innovations that truly serve mothers.

Motherism began with hot pink, feverish lettering that jabs at the status quo and strikes a nerve in the collective consciousness waking up to the fact that things aren’t right as they are. 

Motherism dares mothers to take up space, speak their truth, and back the voices already making a difference.

Motherism

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Motherism

Org chart

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