David B.

CFO at Motion (Creative Analytics)

David B. has a diverse work experience in various industries. David started their career as a junior broker at MF Global in 2009 and then worked as an investment banking analyst at Credit Suisse from 2010 to 2013. At Credit Suisse, they focused on marketing securities for oil and gas companies, including IPOs and bonds.

In 2013, David joined Tim Hortons as the Manager of Strategic Planning & Analysis. Their notable achievement in this role was managing the shutdown and divestiture of all Cold Stone Creamery locations in Canada. David gained valuable experience working with cross-functional teams during this time.

In 2014, David joined Hubba as an early marketing, sales, and customer success hire. This was their first job in the tech industry, where they learned about finding product market fit, developing marketing messages, managing customer accounts, and working with dev teams.

David co-founded Shoelace in 2015 and continued to work there until 2022. As a co-founder, they played a significant role in the company's success.

Most recently, in 2022, David became the CFO of Motion (Creative Analytics). Overall, David B. has a strong background in finance, marketing, sales, customer success, and leadership roles.

David B. has attended the Ivey Business School at Western University, but no specific information is provided regarding the degree obtained or field of study.

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Timeline

  • CFO

    May, 2022 - present