Robert Hernandez-Tsimpides

Robert Hernandez-Tsimpides is an accomplished creative professional with extensive experience in managing marketing and branding initiatives across various industries. Currently serving as the Senior Creative Services Manager at Motion since April 2022, Robert leads international creative operations across the U.S., Canada, and Mexico. Prior roles include Creative Director at Books A Million and Creative Director at BBVA in the USA, where Robert managed significant budgets and delivered thousands of assets annually. With a focus on Hispanic marketing at BBVA, Robert achieved a 300% increase in sales within that demographic through targeted campaigns. Earlier roles include advertising management at IBC Bank and student recruitment marketing at Texas A&M International University. Robert holds a Bachelor of Business Administration in Marketing from Texas A&M International University.