Sam George is a CRM and Growth Marketing leader with over 12 years of experience in high-growth tech, travel, and e-commerce organizations. Currently, Sam is heading the D2C CRM team at Motorway, overseeing lifecycle communications for more than 5 million customers. Previously, Sam led CRM and multi-channel demand generation initiatives at Expedia Group, contributing significantly to the travel booking platform's global reach. Sam has a strong background in scaling CRM strategies and lead generation, with a proven track record using platforms such as Braze, Marketo, and Salesforce Marketing Cloud. Sam holds a Post-Graduate Diploma in Advertising and Media Studies and an MSc in International Marketing and Business Development.
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