Alessandro Barchetti is a highly skilled C-level professional with MBA degrees and extensive expertise in Digital & Marketing Management within the Retail industry. Currently, as a Senior Advisor at AB Consultancy, Alessandro specializes in developing long-term business strategies and spearheading digital transformation initiatives. They have previously held influential roles, including Chief Marketing Officer at Unes Supermercati, where Alessandro directed marketing functions across over 200 supermarkets, and founded the fast-food franchise Pegaso. Additionally, they serve as a lecturer in Digital Business Development at two esteemed universities, sharing knowledge in e-commerce and digital innovation. Passionate about AI, Blockchain, AR, and VR technologies, Alessandro continues to enhance business growth through strategic and innovative solutions.
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