Danielle Smith

Danielle Smith is an accomplished professional with extensive experience across various sectors. As the Founder and Director of Movements UK since 2020, Danielle has been dedicated to transforming the fitness industry by promoting joy in movement and making fitness accessible to all. Prior to this role, Danielle served as a Senior Communications Officer at Morgan Sindall Infrastructure, where responsibilities included crafting engaging content for diverse audiences. Danielle’s earlier positions at George at Asda included Marketing Strategy and Activity Planning Manager, where strategic marketing initiatives contributed to brand growth, and Communications and Events Manager, focusing on dynamic communication strategies during significant organizational changes. Additional experience includes a role as a Senior Negotiator at Jordan Fishwick and various positions at TOPSHOP TOPMAN. Danielle holds a BA HONS in Communications from The Manchester Metropolitan University.