John Barter

John Barter is a seasoned commercial leader with extensive experience in the healthcare and medical device sectors. Currently serving as the Chief Commercial Officer at PHYSIOLAB since January 2021, Barter also holds the position of Managing Director at TRIKOS MEDICAL LIMITED, a consulting firm focused on aiding healthcare start-ups and SMEs with international business development. Additional roles include Business Development Director for Northern Europe and South Africa at Moximed, and former Chief Executive Officer and Co-Founder of NIRVYU Limited. Barter has held various sales and business development positions at prominent companies such as Biomet, Smith+Nephew, and DePuy, gathering over two decades of experience in driving growth and innovation in the industry. Barter holds a BScHons degree in Building Surveying from the University of the West of England.