Vijayakumar BS

Vijayakumar BS has a diverse work experience spanning from 2006 to present. Vijayakumar started their career as a Project Engineer at Wipro Technologies and then transitioned into digital marketing roles. At UCP, they served as the Head of Social Media - Digital Marketing before joining BankBazaar as the Deputy Manager - Digital Marketing. At BankBazaar, Vijayakumar built the online marketing infrastructure from scratch and managed various PPC campaigns with a budget of Rs 12 crores. Vijayakumar then moved on to FieldEZ and bigbasket.com as a Manager - Digital Marketing and Senior Manager - Digital Marketing respectively. Currently, Vijayakumar holds the position of Senior Manager - Marketing (Digital + Strategy) at Moxtra. In this role, they were responsible for setting up and managing the digital marketing department and data analytics for the mobile app globally. Vijayakumar's achievements at Moxtra include reducing the media production output rate, replacing Salesforce with Hubspot, and acquiring 10,000 organic sign-up users through directory marketing.

Vijayakumar BS obtained their Bachelor of Engineering (B.E.) degree in Mechanical Engineering from the National Institute of Technology Karnataka. Vijayakumar attended this institution from 2002 to 2006. Following this, they pursued further education and earned a Master of Business Administration (MBA) degree in Marketing from the Indian Institute of Management, Lucknow. Vijayakumar completed their MBA program from 2009 to 2011.