MP3 LABS, a next-generation communications and growth agency, expanding on the foundation built by MP3 PR into a broader, narrative-driven platform designed for modern music culture.

Founded by publicist and strategist Franz Hilberath, MP3 LABS moves beyond traditional public relations into full-spectrum brand management, built on three core pillars: PR, Marketing, and Partnerships — the “3” of MP3. Through this model, the agency provides integrated storytelling and growth support for artists, festivals, venues, and creative brands.

MP3 LABS is designed to generate sustained cultural relevance and long-term momentum, prioritizing strategic narrative and brand development over one-off press moments.

MP3 LABS

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MP3 LABS

Org chart

Teams

Offices

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