Amanda Urdiales is a seasoned sales and marketing professional with extensive experience in various leadership roles across multiple industries. Currently serving as Sales Manager at Market Performance Group since April 2025, Urdiales excels in managing relationships with category managers and key customers, driving trade investment effectiveness, and developing annual promotional planning calendars. Prior to this, Urdiales was Business Manager at Daymon from January 2020 to April 2025, leading product development and strategic initiatives to achieve budgeted goals. Urdiales began a marketing career as a Marketing Assistant at INEOS ICAN Foundation, and has held various positions including President of the American Marketing Association at Texas A&M San Antonio and Store Manager at Plato's Closet. Urdiales holds a Bachelor of Business Administration in Marketing from Texas A&M University-San Antonio.
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