Anthony Eagelton has a diverse background in business development, fundraising, and sports marketing. Anthony started their career at NBC Sports as an Ad Sales and Marketing Intern. Anthony then worked at Starcom MediaVest Group as an Activation Associate, focusing on advertising buying and stewardship for Coca-Cola. Anthony later joined Nelligan Sports Marketing as a Business Development Account Executive, responsible for sales and account management for Princeton University Athletics.
Eagelton then transitioned into fundraising, working at Rutgers University Foundation. Anthony held various roles, including Associate Director of Development, Central Major Gift Fundraising Officer, and Director of Development, Major Gifts Fundraising. In these positions, they successfully raised funds for various departments and campuses within the university.
In 2015, Eagelton joined Market Performance Group (MPG) as the Director of Business Development, focusing on eCommerce, Amazon, and retail sales services. Anthony quickly built an Amazon Services vertical at MPG and later became the Vice President of Business Development, leading the growth of the MPG Ecommerce team. Anthony managed over $1 billion in eCommerce sales and played a key role in driving the success of clients' businesses on platforms like Amazon and Walmart.
In 2018, Eagelton took on a leadership role at RMR Team LLC as the Naming Rights Leader for Sports & Entertainment Strategic Partnerships. Anthony led the negotiation and execution of a $28 million, 20-year naming rights deal between Rutgers University and a Big Ten Conference member. Anthony also secured long-term naming rights partners for Rutgers University's football stadium and arena.
Eagelton's work experience demonstrates their expertise in business development, fundraising, and strategic partnerships, with a strong focus on eCommerce, Amazon, and sports marketing.
Anthony Eagelton earned a Bachelor of Science degree in Marketing from Rutgers University Business School, graduating in 2007.
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