Cara Everett

Cara Everett is an Omni-Commerce Digital Media Manager at Market Performance Group, where they lead digital media initiatives for CPG clients across various retail channels. With a strong background in eCommerce digital marketing, they have previously held roles at companies including HP, Spectrum Brands, and Mattress Firm, where they executed paid search campaigns and developed promotional strategies. Cara also gained invaluable experience as an Assistant Buyer at Stage Stores and Sears Holdings Corporation, focusing on product assortment and sales analysis. They completed their Bachelor of Science in Business Administration with a focus on Marketing from Roosevelt University, following a foundational education in Fashion/Apparel Design at the Illinois Institute of Art.