MPM (Making Pet Food Matters) was created in 2002 when co-founders Roger Wood, Roger Coleman and Jon Kinsey decided they didn’t want to feed their dogs meat filled with additives and fillers. They weren’t satisfied with what was available, so they decided to make it themselves.

In 2006 Applaws, a brand of high quality, 100% natural, ethically sourced premium pet food was launched in specialty retailers across in the UK. Applaws was targeted to knowledgeable cat and dog owners looking for the best products to nurture and reward their pets. Applaws also launched a world first – 80% grain free chicken dry food in 2009. Today the Applaws range has grown to nearly 200 natural recipes for cats and dogs.

In 2008, Encore Pet Food was launched. Originally for the UK grocery market, but now sold around the world to time-strapped but welfare-conscious consumers interested in feeding their cats and dogs the very best in natural nutrition.
 
In late 2017, MPM launched Reveal into the food, drug and mass channel in the USA, with a range of 10 cat SKU’s with limited ingredient, grain free recipes. Safeway was the first retailer to launch in over 200 stores in Northern California, with further expansion into this retail segment planned for 2018.

As consumer interest in premium pet food has grown, so has MPM. By 2013 it sold its 100 millionth unit of wet cat food worldwide. Its brands are now sold in 49 markets worldwide with offices in the UK, Australia, China and USA.

A majority stake of our business is owned by private equity companies since 2016, with the most recent acquisition being made by 3i in December 2020. ​The business is headquartered in Manchester, UK. 

Veterinary & Pet

MPM Products Ltd

MPM Products Ltd's headquarters in Manchester, United Kingdom

This department focuses on providing assistance to customers and addressing their inquiries and issues.

Customer Support

The Marketing Team at MPM Products Ltd is responsible for creating and executing innovative marketing strategies to promote their premium, natural pet food brands globally. They analyze market trends, manage brand positioning, oversee product innovation, and optimize e-commerce efforts to enhance consumer engagement and drive sales growth. The team collaborates extensively across regions to ensure a cohesive brand message, tailored marketing campaigns, and the successful launch of new products in expanding markets.

Marketing Team

The Account and Sales Management team at MPM Products Ltd is responsible for driving revenue growth and managing client relationships across various channels and markets. This team oversees online and international sales, coordinates with key accounts such as Amazon and Woolworths, and manages national sales efforts. They strategically expand MPM's market presence, execute sales strategies, and ensure customer satisfaction while promoting the company's high-quality, natural pet food brands.

Account and Sales Management

The Leadership Team at MPM Products Ltd, comprising roles such as Chief Executive Officer, Chief Financial Officer, and Vice Presidents of various departments, is responsible for setting the overall strategic direction, making high-level decisions, and driving the company's growth both domestically and internationally. This team oversees operations, finance, marketing, sales, and specialty channels to ensure the company's mission of providing high-quality, natural pet food is upheld, while also steering the brand toward new opportunities and markets.

Leadership Team

The Supply Chain Management team at MPM Products Ltd ensures the efficient and effective flow of materials, information, and products across the entire supply chain. The Head Of Procurement secures high-quality, ethically sourced ingredients. The Supply Chain Planner oversees forecasting and planning to meet demand. The Logistics Coordinator manages transportation and warehousing logistics, while the Supply Planner optimizes inventory levels to ensure that all products are available when needed. Together, this team is vital in maintaining the smooth operation of MPM’s premium pet food production and distribution globally.

Supply Chain Management

This department focuses on developing, maintaining, and enhancing the brand's image and market presence.

Brand Management

This department manages and facilitates the coordination of business accounts and related activities.

People (0)

Jobs (0)

Other teams

Marketing Team

Account and Sales Management

Leadership Team

Supply Chain Management

Brand Management

Business Coordination