Most children's brands measure success in views.

We measure it in brave hellos, confident goodbyes, unprompted apologies, new friendships, and children who discover they're capable of more than they thought.

Our belief is simple: kindness and confidence are not personality traits. They're skills. And like any skill, they grow through practice.

We call the result KindConfidence™ - the superpower of being brave and kind at the same time. It's portable. It moves with the family. It works in every city, every classroom, and every new beginning.

Through live shows, original songs & episodes, digital experiences, and community participation, we create opportunities for children to practice kindness, confidence, empathy, resilience, and everyday courage with Mr. Kind.

We're building this alongside schools, venues, family-focused partners and a community of parents who believe kindness and confidence are too important to leave to chance. 

Together, we're raising the KindConfidence™ Generation.


Mr. Kind Group

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Mr. Kind Group

Org chart

Teams

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