Ali Zaidi

Ali Zaidi is a data and analytics professional specializing in CRM and consumer insights. Currently serving as a Director of Marketing Data & Analytics at General Motors, Ali focuses on strategic solutions that enhance brand success in the automotive industry. Previously, as a CRM & Data Manager at MRM MENAT, Ali significantly improved lead tracking and data quality, leading to remarkable reductions in complaints and non-contactable leads. Ali also has a background in full-stack engineering and has successfully implemented CRM solutions at Speridian Technologies. Ali holds a degree from the University of the West of Scotland.